All organizations, prompts, values, dates, and outputs in this example are synthetic. Tool results depend on the authorized brand, filters, and stored data.
Investigate a competitor
Use this workflow to compare a competitor’s observed mentions, sources, topics, and answer context before forming an action hypothesis.1
Identify a material change
You: Show me my competitors ranked by mentions. Is anyone gaining ground?Claude lists the competitors and their observed trends. One competitor went from 45 mentions in the previous period to 112 in the current period. Verify that both periods use the same filters, providers, and prompt set before investigating the change.
2
Get the full competitor profile
You: Give me the full profile on that competitor: coverage, SOV, sources, everything.Claude returns the competitor’s coverage, share of voice trend, average position, cited sources, and shopping or local overlap. Media citations increased during the same period. Treat a PR campaign as a hypothesis unless separate evidence confirms it.
3
Track their evolution
You: Show me their evolution over the last 90 days. When did they start growing?Claude shows the daily trend and the first date on which the stored observations increased. Compare that date with known launches or campaigns, without treating timing alone as proof of cause.
4
Find their weak spots
You: On which topics am I still stronger?Claude uses the visibility matrix to compare the brands by topic. The sample shows higher values for your brand on DIY and technical prompts, and higher values for the competitor on mass-market consumer prompts.
5
Analyze their source advantage
You: What sources cite them that don’t cite me?Claude identifies sources that cite the competitor but not your brand, including media outlets, review sites, and marketplaces. Review relevance, editorial fit, and source quality before treating any domain as an outreach candidate.
6
Form testable priorities
You: Based on all this, what’s my strategy?The combined analysis supports a set of hypotheses to test:
- Preserve coverage on topics where your brand currently records higher values.
- Review contested topics where both brands appear.
- Compare content and distribution on topics where the competitor records higher values.
- Qualify relevant sources that cite the competitor but not your brand.