Investigating a Competitor
When a competitor starts gaining AI visibility, this workflow helps you understand exactly how and why — and what to do about it.Spot the threat
You: Show me my competitors ranked by mentions. Is anyone gaining ground?Claude lists all competitors and highlights trends. You notice one competitor went from 45 mentions last month to 112 this month — a 149% increase. Time to investigate.
Get the full competitor profile
You: Give me the full profile on that competitor — coverage, SOV, sources, everything.Claude returns their coverage percentage, share of voice trend, average position, top citing sources, and shopping/local overlap. You see their growth is driven by media citations — they’ve been running a PR campaign.
Track their evolution
You: Show me their evolution over the last 90 days. When did they start growing?Claude shows a daily trend revealing the exact inflection point — growth started around a specific date, likely tied to a product launch or media campaign.
Find their weak spots
You: On which topics am I still stronger?Claude uses the visibility matrix to compare you vs the competitor topic by topic. You own certain niches (e.g., DIY, technical content). They win on mass-market consumer queries.
Analyze their source advantage
You: What sources cite them that don’t cite me?Claude identifies high-authority sources backing the competitor but not you — media outlets, review sites, marketplaces. These are your outreach targets.
Build the counter-strategy
You: Based on all this, what’s my strategy?Combined analysis leads to clear priorities:
- Don’t compete on their turf if they have structural advantages (media backing, retail presence)
- Fortify your moat on topics you own
- Attack the contested overlap zones with targeted content
- Target the sources that cite them but not you