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Your first 3 questions

When you connect Claude to Qwairy for the first time, here’s the most effective way to start.

1. Discover your brands

What brands am I tracking?

You:What brands do I have in Qwairy?Claude:You have 2 monitored brands:
  1. FreshBrew Coffee — freshbrew.com
  2. FreshBrew B2B — freshbrewb2b.com
Which brand would you like to analyze?

2. Get an instant health check

How is my brand doing in AI right now?

You:Give me the full overview for FreshBrew Coffee over the last 30 days.Claude:Here’s the cockpit overview for FreshBrew Coffee:Last monitoring: March 14, 2026
MetricCurrentvs Previous 30 days
Mention Rate38.5%+2.8%
Source Rate15.2%+0.9%
Share of Voice24.3%-1.5%
Sentiment81/100+3
Key counts:
  • 180 monitored questions → 2,640 AI responses
  • 35 competitors detected, 94 sources cited
  • 62 social citations, 28 shopping results
Your brand visibility is growing (+2.8% mention rate), but Share of Voice dropped — competitors may be gaining on certain topics.

3. Identify what to focus on

You:Based on this, what are the top 3 things I should focus on?Claude:1. Investigate the Share of Voice decline (-1.5%)Your SOV dropped mainly on “specialty coffee” and “coffee subscription” topics, where two competitors increased their presence significantly.2. Capitalize on your shopping presence (28 results)You appeared in 28 shopping results across ChatGPT and Google AI Mode, but competitors dominate on Amazon and specialty retailers.3. Fix your technical setupYour llms.txt file is missing — this limits how well AI can index and understand your content. A quick fix with high impact.Want me to dive into any of these?