Understanding your competitive landscape
Who are my competitors in AI?
Which competitors appear in AI responses?
Which competitors appear in AI responses?
You:Who are my top competitors in AI search results?Claude:Top competitors for NordFit (ranked by mention frequency):
You’re #3 overall. Peloton leads with 67% more mentions. However, your sentiment (78) is competitive — AI describes your brand positively.
| Rank | Competitor | Mentions | Avg Position | Sentiment |
|---|---|---|---|---|
| 1 | Peloton | 520 | 2.0 | 80 |
| 2 | Mirror | 345 | 2.6 | 76 |
| 3 | NordFit | 312 | 2.3 | 78 |
| 4 | Tonal | 256 | 3.1 | 73 |
| 5 | Hydrow | 198 | 3.4 | 71 |
Head-to-head comparison
Compare me directly against my top competitor
Compare me directly against my top competitor
You:Compare me head-to-head against Peloton.Claude:NordFit vs Peloton (last 30 days):
Where you win: Home gym equipment and budget fitness — on these topics, your mention rate is 48% vs their 22%.Where you lose: Connected fitness and live classes — Peloton captures 70% of these queries.Strategic insight: You compete on value and versatility. Leaning into “best home gym under $2000” and “compact fitness equipment” angles would be more effective than chasing Peloton on premium connected fitness.
| Metric | NordFit | Peloton | Winner |
|---|---|---|---|
| Mentions | 312 | 520 | Peloton |
| Avg Position | 2.3 | 2.0 | Peloton |
| Sentiment | 78 | 80 | Peloton |
| Share of Voice | 26% | 41% | Peloton |
Deep-dive on a competitor
Why are they ahead? What sources support them?
Why are they ahead? What sources support them?
You:Give me the full profile on Peloton — coverage, sources, overlap.Claude:Peloton — Deep-dive (last 30 days):
Top sources citing Peloton:
Overlap: 18 shopping products, 5 local stores.Their visibility is heavily supported by tech media (TechCrunch, Wired, CNET). Your strategy should focus on fitness-specific sources and review sites where they’re less dominant.
| Metric | Value |
|---|---|
| Coverage | 142/220 questions (64.5%) |
| Share of Voice | 41% |
| Avg position | 2.0 |
| Source | Mentions |
|---|---|
| techcrunch.com | 78 |
| wired.com | 52 |
| reddit.com | 45 |
| cnet.com | 38 |
Prompt signals
Which prompts should I attack vs defend?
Which prompts should I attack vs defend?
You:Analyze my prompt signals.Claude:
Top Attack Opportunities:
Top Defend Priorities:
Attack “best home gym setup 2026” first — 90% open market, perfectly aligned with your positioning.
| Signal | Count |
|---|---|
| Attack (high opportunity) | 28 |
| Defend (protect position) | 15 |
| Monitor | 48 |
| Ignore | 129 |
| Prompt | Market Openness | Your SOV |
|---|---|---|
| ”best home gym setup 2026” | 90% | 6% |
| “quiet exercise equipment apartment” | 87% | 9% |
| “fitness equipment small space” | 84% | 11% |
| Prompt | Your SOV |
|---|---|
| ”affordable rowing machine” | 65% |
| “compact home gym equipment” | 58% |