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Use the competitor endpoints to compare observed mentions and Share of Voice within one monitored answer set. This guide uses the reusable client from the Quick start.

Build the comparison

Request SELF and DIRECT relationships for the same period. Do not treat other relationship types as direct competitors unless your analysis explicitly requires them.
The Python wrapper does not expose the relationship query parameter. It therefore filters the response after retrieval.

Track one competitor over time

Report the observed difference without assigning a universal significance threshold. If your organization uses a materiality threshold, pass it as an explicit business rule and document its owner.

Interpret the result

  • A positive gap means the competitor has a higher Share of Voice in the selected API scope. It is not market share.
  • Mention counts, average position, sentiment, and citations answer different questions. Do not collapse them into a single causal explanation.
  • Compare evolution only when prompt, provider, topic, tag, and date scopes are equivalent.
  • A launch, campaign, or content change near the same date is a hypothesis to investigate, not a cause established by this endpoint.
  • Inspect stored answers and sources before choosing an action.