Outil de documentation

## GEO (Generative Engine Optimization)

GEO is the practice of optimizing your brand's presence in AI-generated
responses. Unlike traditional SEO which focuses on search engine rankings,
GEO targets how AI models like ChatGPT, Claude, and Gemini reference
and recommend your brand.

Metric definitions depend on the surface. In the product dashboard:
- **Mention Rate**: SELF-mentioned answers divided by answers with a SELF or DIRECT mention
- **Citation Rate**: SELF-citing answers divided by answers with a SELF or DIRECT citation
- **Share of Voice**: SELF mention occurrences divided by SELF plus DIRECT occurrences
- **Coverage**: distinct answered prompts with a SELF mention divided by distinct answered prompts

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## Improving your visibility score

1. Define a stable prompt, provider, and date scope
2. Inspect the stored answers and citations behind an observed gap
3. Check public access configuration against your intended crawler policy
4. Test one relevant content or distribution hypothesis and retain the baseline

Qu’est-ce que le GEO et comment ça marche ?

Comment améliorer mon score de visibilité ?

Quelles sont les bonnes pratiques pour optimiser une marque dans l’IA ?

Explique la différence entre taux de mention et taux de citation