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Pitch Audits are a pre-sales workflow for agencies. They help you qualify prospects, prepare sales conversations, and show AI visibility opportunities before creating a full client workspace. Enter a prospect domain, choose the market and AI engines, review the generated buyer prompts, then launch the audit and share the report. Use Pitch Audits when you need to:
  • show a prospect how AI assistants answer buyer questions in their category
  • compare the prospect against competitors detected in those answers
  • surface cited sources, content gaps, and available-to-buy opportunities
  • share a sales-ready report before a full client onboarding
Pitch Audits are available to agency teams.

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Create a Pitch Audit

1

Open Pitch Audits

In Qwairy, go to Pitch Audits.
2

Enter the prospect domain

Add the prospect website and choose the country for the audit. Country selection controls which AI engines are available.
3

Adjust audit settings

Choose how many prompts to generate and which AI engines to run. The default engines are ChatGPT, Gemini, and Copilot. Depending on country availability, you can also select Perplexity, AI Mode, and Grok.
4

Review prompts

Qwairy generates buyer prompts for the selected market. Review, edit, add, or remove prompts before launching answer generation.
5

Launch answer generation

Confirm the prompts to spend credits and collect AI answers. You can also enable automatic launch after prompt review when creating the audit.

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Credits

Credits are charged only when AI answers are generated. Prompt preparation and prompt review do not spend response credits. For Pitch Audits, each selected AI engine costs 1 credit per prompt. 
prompt count x selected engines = required credits
For example, a 20-prompt audit across the three default engines costs: 
20 x 3 = 60 credits

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What the Report Includes

Pitch Audit reports are built for pre-sales conversations. A completed report includes:
  • an AI visibility score for the audited brand
  • the underlying prompts and answer evidence
  • cited source domains and source URLs
  • available-to-buy opportunities when sources can be targeted
  • Social, Shopping, Local, and Ads/Sponsored insights when detected
  • multi-competitor reports when competitors are found
  • public sharing options for client-facing delivery
Pitch Audit reports are snapshots. AI assistants can answer differently over time, so create a new audit when you want a fresh market read.

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Share the Report

Open the completed report and copy its public link to share it with a prospect or client. Public reports include the same report improvements as the dashboard report, including the detected insight sections when available. If your team uses white-label features, shared reports follow your agency branding settings.