New features
Competitor compare
Compare 2 to 10 competitors in one view. Select your competitors and get five layers of analysis:- 11-metric comparison table: Mention Rate, Citation Rate, Share of Voice, Total Mentions, Coverage, Avg Position, Avg Sentiment, Avg Relevance, Source Citations, Source Pages, and Providers. Green/red highlighting for best/worst, period-over-period trends on every cell
- Brand positioning scatter chart: Configurable X and Y axes across 11 metrics. Quadrant labels and scales adapt to your selection
- Competitor overlap matrix: An asymmetric co-mention heatmap. Each cell answers “When Brand A is mentioned, how often does Brand B appear in the same AI response?” Treat overlap as one competition signal, not proof of market positioning
- Evolution chart: Track how competitors move over time across 6 switchable metrics (Mentions, SoV, Coverage, Position, Sentiment, Relevance)
- Breakdown heatmaps: 5 dimensions (Providers, Topics, Tags, Funnel, Prompts) with 8 switchable metrics, sorted by your brand’s performance by default
Advanced filters and saved lists
Keep selected filters while navigating between dashboard pages. A unified filter bar now sits at the top of every dashboard page. All filters support multi-select: narrow down to specific providers, topics, tags, and time periods. That selection stays synchronized as you navigate between all dashboard sections.- URL sync: Every filter state is reflected in the URL. Copy it, share it, bookmark it
- Saved lists: Name and save a filter combination, then reload it later. Lists persist across sessions and are visible to your workspace
- Page-specific controls: Some pages add their own selectors on top of global filters (e.g., the Performance page adds competitor, funnel stage, and prompt selectors)
GEO Matrix
Compare scores across topics and providers. The GEO Matrix maps topics against AI providers. Each cell shows a color-coded score from 0 to 100, with the color representing the score range.- 4 views: Topics, Tags, Funnel Stages, and individual Prompts
- Cell detail panel: Click any cell to see score breakdown, competitor positions, cited sources, and trend sparklines
- Trend indicators: Week-over-week movement on rows and columns
- Coverage metrics: How many providers mention your brand per topic
MCP server
Connect a supported MCP client to Qwairy data. At release time, the server exposed 17 tools covering brands, scores, competitors, sources, and prompts, secured with OAuth 2.1 and PKCE. For example, a client could ask, “What’s my visibility on ChatGPT for enterprise security?” and retrieve stored workspace data.Growth plan and above. Setup: Team Management > MCP Server
Bing Webmaster Tools integration
Add Bing search performance data to Qwairy. Connect a Bing API key, select a verified site, and retrieve queries and pages with clicks, impressions, CTR, and position. Each query is enriched with intent classification and cross-referenced with monitored prompts.All plans, including Free.
Export hub
Exports now run asynchronously in the background. Click “Export” on any page, pick a time range, and both CSV and XLSX files are generated automatically. Track progress in real-time, get an email when ready, and download from the Export Hub for up to 30 days.All paid plans. Access from Workspace Settings.
Enterprise SSO (OIDC)
Configure Okta, Azure AD, Google Workspace, or any OIDC-compliant IdP from Team Management. Add your company domains, verify via DNS TXT record, and team members sign in through your IdP automatically. Just-In-Time provisioning creates new users on first login with the role you define.Enterprise plan. Setup: Team Management > SSO
Improvements
- PNG export: Export supported dashboard cards as branded PNG images. Available on more than 15 cards at release time, including the GEO Matrix
- Shared Links with white label: Share pages display the workspace logo
- Competitor detail redesign: 4 tabs: Overview (stats and proximity), Evolution (daily metrics with trends), Sources (cited domains and pages), Mentions (paginated table)
- Source detail cockpit: Rebuilt source detail page with a cockpit layout
- Overview page redesign: New 3-tab layout with a dedicated Funnel tab and intent distribution
- Competitor favorites and ignored list: Star competitors to prioritize them across selectors. Ignore irrelevant competitors to exclude them from scores
- Looker Studio v2 connector: Updated with multi-select filters and new evolution endpoints
- API v1 improvements: Multi-select filters, evolution endpoints, Prompt Evolution, and role-based access control
- Customizable tag colors: Assign custom colors to tags
- Onboarding checklist and guided tours: Step-by-step widget for new users with interactive popover walkthroughs
- Performance: Reduced matrix rendering time, cursor-based pagination, updated filter state management, and smaller API payloads