> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# How has my brand's AI visibility changed over the last 30/60/90 days?

> Use the Overview evolution charts and the GEO Matrix to track visibility trends, spot inflection points, and attribute them to specific actions or events.

<Info>
  **TL;DR** — Trend lines tell you whether your GEO efforts are actually working or if you are coasting on a one-time spike. Go to **Cockpit > Overview**, set the **Period selector** to 30d/60d/90d, and read the **evolution charts** for Brand Mention Visibility and Source Citation Visibility to spot inflection points. Then open the **Cockpit > GEO Matrix** and re-run it across two periods to find topic-by-provider changes hidden inside a flat aggregate trend. Pro tip: use 30d as your minimum reliable window before making strategic decisions — 7d data is too volatile to act on.
</Info>

## The Question

> **"How has my brand's AI visibility changed over the last 30, 60, or 90 days?"**

A snapshot of current visibility tells you where you stand. A trend tells you whether you are moving in the right direction — and how fast. Changes in AI visibility can reflect content you published, press coverage, competitor moves, or changes in how a provider's underlying model was updated. This page shows you how to read those trends in Qwairy and turn them into decisions.

**You might also be wondering:**

* "Did the content I published last month improve my AI visibility?"
* "My visibility dropped last week — what happened?"
* "How do I show stakeholders that our GEO work is paying off?"

***

## Where to Go in Qwairy

<Steps>
  <Step title="Start here: Cockpit > Overview (evolution charts)">
    Navigate to **Cockpit > Overview** and scroll to the **evolution section** below the headline cards.
    Each metric — Brand Mention Visibility, Source Citation Visibility, Average Sentiment — displays as a time-series chart.
    Use the **Period selector** (7d, 30d, 60d, 90d) in the top-right of the page to set your analysis window. Switch between periods to understand both short-term spikes and longer structural trends.
  </Step>

  <Step title="Go deeper: Cockpit > GEO Matrix">
    Navigate to **Cockpit > GEO Matrix**.
    Each cell shows your visibility for a specific topic × provider combination, color-coded by score for the selected period.
    To read change, run the matrix on your current period, then switch the **Period selector** to an earlier window and compare cell by cell. This is where you catch narrowly scoped changes: a topic that improved only on Perplexity, or a provider that dropped only for one topic tag.
    Use the **Topic/Tag** filter to zoom into an area you recently invested in, and check whether those cells are improving period over period.
  </Step>

  <Step title="Complete the picture: Exports + Shared Views">
    Export a **performance data CSV** via **Workspace > Exports** with date ranges set to the periods you want to compare — use this to build before/after tables in slides or to feed a Looker Studio report.
    Create a **Shared View** via **Workspace > Shared Links** with the period filter locked to your reporting window, so stakeholders always see the same snapshot you are presenting.
  </Step>
</Steps>

***

## What to Look For

### Evolution Charts — Performance Dashboard

The evolution charts are your primary trend surface. The key reading task is to identify inflection points: moments where the line changes slope meaningfully.

| Element               | What it tells you                                                                             |
| --------------------- | --------------------------------------------------------------------------------------------- |
| **Upward slope**      | Visibility is growing — correlate with content published, backlinks earned, or press coverage |
| **Flat line**         | Steady-state — not declining, but also not benefiting from recent activity                    |
| **Downward slope**    | Visibility is eroding — check competitor activity and provider model updates                  |
| **Spike then revert** | Temporary boost, likely from a news event; does not indicate structural improvement           |
| **Step change up**    | Structural improvement — usually from a high-authority source citation earned                 |

### GEO Matrix — Topic × Provider Detail

Comparing the matrix across two periods exposes the heterogeneity hidden in the aggregate evolution chart. Your overall Brand Mention Visibility may be flat while individual topic × provider cells are moving in opposite directions.

> **Pro Tip**: If your overall trend is flat but you recently published content on a specific topic, filter the GEO Matrix to that topic tag and compare the current period against an earlier one. You may find a topic-level improvement that the aggregate line masks.

### Filters That Help

| Filter                 | How to use it for this question                                                                             |
| ---------------------- | ----------------------------------------------------------------------------------------------------------- |
| **Period (7d)**        | Use to spot very recent changes after a content publish or press event                                      |
| **Period (30d / 60d)** | Standard reporting window — balances recency with statistical stability                                     |
| **Period (90d)**       | Use when presenting quarterly results or comparing to a campaign that started 3 months ago                  |
| **Topic / Tag**        | Isolate trend analysis to the topics where you recently invested content or backlinks                       |
| **Provider**           | Check if a trend is provider-wide or isolated to one platform — isolating providers helps attribute changes |

***

## How to Interpret the Results

### Good result

A consistently upward or step-wise improving Brand Mention Visibility over the 90-day window, with at least one inflection point you can correlate with a specific action (article published, link earned, PR hit). Source Citation Visibility also increasing — not just brand mentions but actual authority signals.

### Needs attention

A flat or declining trend over 60+ days despite content activity. This means your content is not being picked up by the sources AI models trust, or a competitor has made moves that are displacing your brand in provider responses. Cross-reference with **Cockpit > Compare > By Provider** to check whether the decline correlates with a competitor's rise.

<Warning>
  Short-term volatility (7d spikes or drops of 5-10 percentage points) is normal and often reflects how Qwairy's monitoring prompts happen to distribute across that small window. Do not react to a single week's data. Use 30d as your minimum reliable trend window before making strategic decisions.
</Warning>

***

## Example

> **Scenario**: Your content team published four GEO-optimized articles in January targeting "HR software" queries. It is now mid-February and you need to report on whether the articles moved the needle.

1. Open **Cockpit > Overview** and set the period to **60d**. Compare the Brand Mention Visibility evolution line: it sits at 18% at the start of January and has climbed to 29% by mid-February. The upward slope started around January 12 — two weeks after the first article went live.
2. Navigate to **Cockpit > GEO Matrix**, filter to the "HR software" topic tag, and compare the current **30d** period against the previous one. The Perplexity and AI Overview cells in the "HR software" row both improve. The GPT-5 cell is still flat.
3. Export the **performance data CSV** for the period November 1 – February 15, broken down by topic and provider. In a spreadsheet, calculate the week-over-week delta and show the January inflection point clearly in your slides.
4. Create a **Shared View** with period locked to 60d and the HR software tag filtered, and send it to the CMO so they always see the most current version of the same view.

***

## Go Further

<CardGroup cols={3}>
  <Card title="Export evolution data with date range" icon="download" href="/documentation/workspace/exports">
    Export visibility trend data with custom date ranges as CSV for reporting
  </Card>

  <Card title="Build a trend dashboard" icon="database" href="/looker-studio/sources/performance-overview">
    Connect the performance-overview data source to build historical trend dashboards in Looker Studio
  </Card>

  <Card title="Share the trend view with your CMO" icon="share" href="/documentation/workspace/shared-links">
    Create a shared link with locked period filters so your CMO sees exactly the trend view you intended
  </Card>
</CardGroup>

## Related Questions

<CardGroup cols={2}>
  <Card title="How visible is my brand in AI overall?" href="/use-cases/visibility/how-visible-is-my-brand-in-ai">
    Get the current snapshot before analyzing how it changed
  </Card>

  <Card title="Campaign impact on AI visibility?" href="/use-cases/campaigns/campaign-impact-on-ai-visibility">
    Attribute specific visibility changes to campaign activity
  </Card>

  <Card title="Sentiment after a crisis or launch?" href="/use-cases/reputation/sentiment-after-crisis-or-launch">
    Track sentiment trends alongside visibility trends for a fuller picture
  </Card>
</CardGroup>