> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# What content should I create to improve my AI visibility?

> Use Content Opportunities and Query Fan-Out to identify high-priority gaps, then build articles through Content Studio that AI models are likely to cite.

<Info>
  **TL;DR** — Create content that fills the specific topic gaps where competitors appear in AI answers and you do not. Go to **Monitor > Prompt Tracking** to find high-priority gaps ranked by visibility impact, then cross-reference with **Monitor > Insights > Query Fan-Out** to discover emerging queries in your category. Check the **Brand Gap %** metric to quantify how invisible you are on each topic. Pro tip: open **Act > Content Opportunities** and sort by estimated impact to build a sprint-ready editorial backlog in under five minutes.
</Info>

## The Question

> **"What content should I create to improve my AI visibility?"**

You are generating monitoring data every week, but data alone does not tell you what to write next. The real question is: which topics are AI models discussing where your brand is absent — and which of those absences are costing you citations, recommendations, and pipeline?

Qwairy answers this by combining gap detection, intent signals, and an end-to-end article creation workflow so you never have to guess your next content investment.

**You might also be wondering:**

* "Which queries do AI models answer where my brand is never mentioned?"
* "What keywords should I target to appear in more AI answers?"
* "How do I turn a content gap into an article that AI models will actually cite?"

***

## Where to Go in Qwairy

<Steps>
  <Step title="Start here: Monitor > Prompt Tracking (Content Opportunities)">
    Navigate to **Monitor > Prompt Tracking** — this is your primary content planning view. The Brand Gap % and Source Gap % columns highlight content opportunities inline.
    Focus on the **Priority Score** column and the **Brand Gap %** metric. These two signals together tell you which topics have high AI traffic potential and where your brand is absent.
  </Step>

  <Step title="Go deeper: Monitor > Insights > Query Fan-Out">
    Cross-reference with **Monitor > Insights > Query Fan-Out** to see the actual queries AI models are receiving in your niche.
    Use the **"Brand not mentioned" filter** to isolate searches where competitors appear but you do not.
  </Step>

  <Step title="Validate with actions: Act > Content Opportunities">
    Review **Act > Content Opportunities** for Qwairy-generated recommendations. They surface the highest-leverage content gaps ranked by estimated visibility gain, so you can prioritize your editorial calendar with confidence.
  </Step>

  <Step title="Complete the picture: GSC + Provider breakdown">
    Connect **Google Search Console** (Measure > Google Search Console) to overlay organic intent data on your gaps. Then use the **Provider** breakdown in Response Analysis to see whether the same query gap exists across ChatGPT, Perplexity, and Gemini simultaneously — or only on one model.
  </Step>
</Steps>

***

## What to Look For

### Content Opportunities — Priority Score and Gap Analysis

The Content Opportunities table ranks every detected topic by how much it would move the needle. Each row represents a subject cluster where AI models are generating answers in your category.

| Element                 | What it tells you                                                                                                                         |
| ----------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| **Priority Score**      | A composite score (0–100) combining search volume, competitor citation rate, and your current visibility. Higher = more urgent.           |
| **Brand Gap %**         | How often competitors appear in AI answers on this topic while you do not. 80%+ means you are nearly invisible on a high-traffic subject. |
| **Competitor Mentions** | Which competitors are already winning the topic, giving you benchmark content to study.                                                   |
| **Suggested Keywords**  | The exact terms Qwairy recommends targeting in your article to maximize citation probability.                                             |
| **Funnel Stage**        | Awareness, Consideration, or Decision — lets you balance your content calendar across stages.                                             |

### Query Fan-Out — Emerging Queries

Query Fan-Out shows the raw query stream that AI models are processing. This view goes beyond your configured prompts and surfaces topics you have not yet thought to monitor.

| Element                 | What it tells you                                                                     |
| ----------------------- | ------------------------------------------------------------------------------------- |
| **Query Volume Trend**  | Whether a topic is rising or stable — prioritize rising topics before competitors do. |
| **Zero-Brand Results**  | Queries where no brand is cited at all — a blue-ocean opportunity.                    |
| **Category Clustering** | Groups queries by theme so you can plan topic clusters rather than isolated articles. |

### Content Opportunities — Recommended Next Steps

Content Opportunities translates data into a concrete editorial backlog. Each opportunity specifies the topic, the recommended article format (guide, comparison, FAQ, case study), the target keyword cluster, and the estimated visibility impact.

> **Pro Tip**: Sort Content Opportunities by estimated impact to build a sprint-ready backlog in under five minutes. Combine this with the per-provider breakdown to confirm the gap exists across multiple AI models before committing writing resources.

### Filters That Help

| Filter           | How to use it for this question                                                           |
| ---------------- | ----------------------------------------------------------------------------------------- |
| **Provider**     | Isolate gaps specific to ChatGPT, Perplexity, or Gemini to create engine-specific content |
| **Period**       | Compare last 30 vs. last 90 days to distinguish trending topics from stable ones          |
| **Topic/Tag**    | Narrow to a product line or use-case cluster to keep the content plan focused             |
| **Funnel Stage** | Filter to Consideration or Decision to prioritize revenue-adjacent content first          |

***

## How to Interpret the Results

### Good result

Your Content Opportunities table shows 3–5 topics with a Priority Score above 70, a Brand Gap above 60%, and a rising query trend in Query Fan-Out. This means there is a clear, sized opportunity: you know exactly what to write, and you can estimate the visibility uplift before a word is typed.

### Needs attention

If your top-priority topics all show Brand Gap above 90% with competitors already holding 3+ citations per query, the gap is real but the competition is entrenched. In this case, do not write a generic article — study the competitor content that is being cited and produce a more comprehensive or more specific version.

If Priority Score is below 40 across the board, your configured prompts may not be covering your most important use cases. Return to **Workspace > Monitoring** and expand your prompt set to include more mid-funnel and bottom-funnel queries.

<Warning>
  A high Priority Score does not guarantee citation. AI models cite content that directly and specifically answers the query, is structured clearly (headers, lists, tables), and comes from a domain the model associates with authority in that category. Creating content without matching these structural requirements will not close the gap.
</Warning>

***

## Example

> **Scenario**: You run a B2B payroll SaaS. Your monitoring shows that "best payroll software for remote teams" has a Brand Gap of 88% — competitors appear in 9 out of 10 AI answers, you appear in 1.

1. Open **Monitor > Prompt Tracking** and click the row for "payroll software for remote teams." Review the suggested keywords, the competitor content being cited, and the recommended format (in this case: comparison guide).
2. Open **Monitor > Insights > Query Fan-Out**, filter by this topic cluster, and note the 4–5 related query variants (e.g., "payroll tools for distributed teams," "international payroll for startups") to cover in a single comprehensive article.
3. Click **"Create Article"** in the Content Opportunities row to launch **Act > Content Studio**. The pipeline generates a brief, outline, and draft anchored to the identified keyword cluster, then lets you publish and track citation acquisition over the following monitoring cycles.

***

## Go Further

<CardGroup cols={3}>
  <Card title="Full content opportunities guide" icon="book-open" href="/documentation/act/content-opportunities">
    Read the Content Opportunities documentation for the complete guide to turning AI visibility gaps into content briefs
  </Card>

  <Card title="Generate content briefs via Claude" icon="plug" href="/mcp/introduction">
    Connect the Qwairy MCP server to Claude to automatically generate content briefs from your visibility data
  </Card>

  <Card title="Content strategy for GEO" icon="compass" href="https://www.qwairy.co/guides/complete-guide-to-generative-engine-optimization">
    Read the GEO Guide for a strategic framework on creating content that AI engines will reference and cite
  </Card>
</CardGroup>

## Related Questions

<CardGroup cols={2}>
  <Card title="Which queries do AI models search for where my brand is absent?" href="/use-cases/content/queries-llms-search-without-me">
    Find the exact zero-brand queries to attack first.
  </Card>

  <Card title="What keywords should I target to appear in more AI answers?" href="/use-cases/content/keywords-to-target-for-ai">
    Map organic keyword strength to AI citation potential.
  </Card>

  <Card title="How do I turn a content gap into an article AI models will cite?" href="/use-cases/content/content-gap-to-cited-article">
    The end-to-end Content Studio workflow from gap to published article.
  </Card>

  <Card title="Are there topics where I rank well in Google but am invisible in AI?" href="/use-cases/content/rank-in-google-invisible-in-ai">
    Cross-reference your SEO wins with your AI blind spots.
  </Card>
</CardGroup>