> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Which competitors outperform me on specific AI providers?

> Compare SELF and DIRECT competitor metrics by provider using matched prompts, models, samples, and answer context.

## Direct answer

Filter **Cockpit > Compare** to one provider and model at a time. Define outperform using a specific metric, preserve a matched prompt cohort, and trace the result to answers before ranking competitors.

## Data required

* Matched answered prompts across the providers or models being compared
* Correct SELF and DIRECT competitor classifications
* Fixed country, language, topic, tag, funnel, and period filters
* Raw components for the selected metric
* Representative answers and exposed citations

## Workflow

1. In **Cockpit > Compare**, select one provider, model, and metric.
2. Confirm comparable completed-answer and answered-prompt counts.
3. Record SELF and DIRECT competitor values with raw components.
4. Repeat for another provider without changing the remaining filters.
5. In **Cockpit > GEO Matrix**, locate topic and prompt cells driving the gap.
6. Read the underlying answers in **Monitor > Response Analysis** and inspect exposed sources when relevant.

## Interpretation

Product Share of Voice counts mention occurrences. Product Mention Rate is response-level. Product Coverage is prompt-level. Avg Position is conditional on recorded mention positions.

A competitor can outperform on one metric and not another. A provider with a smaller or different prompt sample is not directly comparable. State the provider, model, metric, filters, and unit with every conclusion.

## Possible next actions

* Test whether a provider-specific content or evidence gap persists on matched prompts.
* Investigate one topic or model rather than applying a broad competitive response.
* Review aliases and DIRECT relationships when denominator components look incomplete.
* Collect additional comparable answers before acting on a small sample.

These actions test hypotheses; they do not reveal or control private provider logic.

## Limitations

* Provider output varies between runs and models.
* Competitor classification affects eligible product metrics.
* Unequal samples can reverse rankings.
* Observed mentions do not establish recommendation quality or commercial performance.

## Related pages

* [Compare competitors](/documentation/cockpit/compare)
* [Compare provider scores](/use-cases/providers/different-scores-across-providers)
* [Identify observed competitors](/use-cases/competitors/who-are-my-biggest-competitors)


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