> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Choose a Qwairy workflow by the question you need to answer, the evidence available, and the decision you need to make

Use these guides when your task crosses several Qwairy features. Each guide identifies the data to use, the workflow to follow, and the limits to consider before you act.

<Note>
  Qwairy reports observed answers, citations, referrals, and crawler activity. A change after an action is evidence for investigation, not proof that the action caused it.
</Note>

## Start monitoring

Define a stable scope before you compare providers or time periods.

<CardGroup cols={3}>
  <Card title="Choose monitored prompts" href="/use-cases/setup/monitoring-right-prompts">
    Build a prompt set around the decisions and audiences you need to observe.
  </Card>

  <Card title="Organize prompts" href="/use-cases/setup/organize-prompts-tags-topics">
    Use topics and tags to create reusable analysis segments.
  </Card>

  <Card title="Choose providers" href="/use-cases/setup/which-providers-to-prioritize">
    Compare provider relevance and available monitoring coverage.
  </Card>
</CardGroup>

## Understand visibility

Separate mentions, citations, share of voice, coverage, and position before interpreting a result.

<CardGroup cols={2}>
  <Card title="Assess brand visibility" href="/use-cases/visibility/how-visible-is-my-brand-in-ai">
    Read the main visibility metrics for one consistent scope.
  </Card>

  <Card title="Compare providers" href="/use-cases/visibility/which-providers-mention-my-brand">
    Find where observed answer patterns differ by provider.
  </Card>

  <Card title="Track change over time" href="/use-cases/visibility/how-has-my-visibility-changed">
    Compare equivalent periods and investigate changes in the underlying answers.
  </Card>

  <Card title="Separate mentions and citations" href="/use-cases/visibility/cited-with-link-vs-just-mentioned">
    Diagnose whether the brand appears, its domain is cited, or both.
  </Card>
</CardGroup>

## Compare competitors

Use the same prompts, providers, and period for every brand in a comparison.

<CardGroup cols={2}>
  <Card title="Identify observed competitors" href="/use-cases/competitors/who-are-my-biggest-competitors">
    See which configured competitors occur most often in the selected answers.
  </Card>

  <Card title="Find provider-specific gaps" href="/use-cases/competitors/competitors-outperform-me-by-provider">
    Compare brand and competitor evidence by provider.
  </Card>

  <Card title="Find topic gaps" href="/use-cases/competitors/topics-competitors-own-without-me">
    Locate topics where competitor mentions occur without a SELF mention.
  </Card>

  <Card title="Compare cited sources" href="/use-cases/competitors/sources-cited-for-competitors-not-me">
    Review sources associated with competitor citations but not your domain.
  </Card>
</CardGroup>

## Improve content and reputation

Turn observed gaps into hypotheses, then verify future changes with the same monitoring scope.

<CardGroup cols={2}>
  <Card title="Prioritize content opportunities" href="/use-cases/content/what-content-to-create">
    Connect missing coverage and source evidence to a content backlog.
  </Card>

  <Card title="Review influential sources" href="/use-cases/sources/which-websites-influence-ai">
    Inspect the domains cited in answers about your market.
  </Card>

  <Card title="Audit brand perception" href="/use-cases/reputation/what-does-ai-say-about-my-brand">
    Compare recurring themes with the underlying stored answers.
  </Card>

  <Card title="Investigate inaccurate information" href="/use-cases/reputation/correct-ai-misinformation">
    Document the claim, its sources, and the evidence you can correct or clarify.
  </Card>
</CardGroup>

## Measure impact

Combine visibility evidence with connected analytics instead of treating visibility as a traffic or revenue proxy.

<CardGroup cols={2}>
  <Card title="Measure AI referrals" href="/use-cases/impact/is-ai-driving-traffic">
    Review traffic attributed to supported AI referrers.
  </Card>

  <Card title="Build an executive report" href="/use-cases/impact/build-executive-report">
    Report scope, trends, evidence, and limitations together.
  </Card>

  <Card title="Evaluate a campaign window" href="/use-cases/campaigns/campaign-impact-on-ai-visibility">
    Compare equivalent periods without claiming causal attribution.
  </Card>

  <Card title="Automate reporting" href="/use-cases/reporting/automated-geo-reporting">
    Choose between exports, Looker Studio, the REST API, and MCP.
  </Card>
</CardGroup>

## Technical and industry playbooks

Apply the same evidence rules to crawler observations and specialized result types.

<CardGroup cols={2}>
  <Card title="Review crawler access" href="/use-cases/technical/site-optimized-for-ai-crawlers">
    Check technical files and observed crawler activity as separate signals.
  </Card>

  <Card title="Compare crawling and citations" href="/use-cases/technical/pages-crawled-but-never-cited">
    Identify pages with crawler observations but no citation in the selected answer data.
  </Card>

  <Card title="Analyze shopping results" href="/use-cases/industry/products-in-ai-shopping">
    Review observed product appearances and cited evidence.
  </Card>

  <Card title="Analyze local results" href="/use-cases/industry/local-near-me-in-ai">
    Compare local result evidence by prompt and provider.
  </Card>
</CardGroup>

Browse the complete library in the sidebar, including funnel, provider, source, reporting, reputation, technical, and industry workflows.


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