> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Strategy

> Build a data-driven content strategy: find content gaps, analyze queries, identify shopping and local opportunities.

## Building a Content Strategy from GEO Data

Use Qwairy MCP to identify exactly what content to create, based on where competitors appear and you don't.

<Steps>
  <Step title="Find your content gaps">
    **You:** Where do competitors appear in AI responses but I don't?

    Claude finds missed opportunities — questions where competitors are mentioned but your brand is absent. Each gap represents a content opportunity tied to real AI queries.
  </Step>

  <Step title="Analyze query variations">
    **You:** Show me the query fan-out — what search queries are AI using around my topics?

    Claude reveals web search queries detected in AI responses. You discover that your visibility varies dramatically across small query variations — one word can make the difference between visible and invisible.
  </Step>

  <Step title="Check shopping visibility">
    **You:** Am I appearing in AI shopping results? Where do competitors show up?

    Claude shows which stores and products appear in AI shopping results (ChatGPT, Google AI Mode). You spot stores carrying competitor products but not yours — high-priority marketplace opportunities.
  </Step>

  <Step title="Explore local signals">
    **You:** Are local businesses appearing in AI responses about my topics?

    Claude reveals local businesses mentioned by AI when users ask about your industry. Some may carry your products — an opportunity to strengthen the brand connection.
  </Step>

  <Step title="Prioritize with prompt signals">
    **You:** Which prompts should I attack first?

    Claude classifies all your prompts into attack (high opportunity), defend (protect position), monitor, and ignore. Your content roadmap writes itself: attack the prompts with the highest market openness first.
  </Step>
</Steps>

<Tip>
  Content strategy for GEO isn't about volume — it's about precision. Each piece of content should target a specific prompt where you have data showing competitors appear and you don't.
</Tip>