> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# MCP competitor review

> Compare configured competitors, trends, positions, and answer evidence through MCP

<Note>
  All organizations, prompts, values, dates, and outputs in this example are synthetic. Tool results depend on the authorized brand, filters, and stored data.
</Note>

## Understanding your competitive landscape

### Who are my competitors in AI?

<Accordion defaultOpen title="Which competitors appear in AI responses?">
  **You:**

  Who are my top competitors in AI search results?

  **Claude:**

  Top competitors for **NordFit** (ranked by mention frequency):

  | Rank | Competitor | Mentions | Avg Position | Sentiment |
  | - | - | - | - | - |
  | 1 | Peloton | 520 | 2.0 | 80 |
  | 2 | Mirror | 345 | 2.6 | 76 |
  | 3 | **NordFit** | 312 | 2.3 | 78 |
  | 4 | Tonal | 256 | 3.1 | 73 |
  | 5 | Hydrow | 198 | 3.4 | 71 |

  NordFit ranks third by mention count in this sample. Peloton has 67% more observed mentions, while NordFit's SELF sentiment value is 78 on the returned scale.
</Accordion>

### Head-to-head comparison

<Accordion title="Compare me directly against my top competitor">
  **You:**

  Compare me head-to-head against Peloton.

  **Claude:**

  **NordFit vs Peloton** (last 30 days):

  | Metric | NordFit | Peloton |
  | - | - | - |
  | Mentions | 312 | 520 |
  | Avg Position | 2.3 | 2.0 |
  | Sentiment | 78 | 80 |
  | Share of Voice | 26% | 41% |

  **Higher NordFit value:** Home gym equipment and budget fitness, where the sampled mention rates are 48% for NordFit and 22% for Peloton.

  **Higher Peloton value:** Connected fitness and live classes, where Peloton appears in 70% of the selected query observations.

  **Hypothesis to review:** Compare answer and source evidence for value, compact equipment, and premium connected-fitness prompts before choosing which positioning to test.
</Accordion>

### Deep-dive on a competitor

<Accordion title="Why are they ahead? What sources support them?">
  **You:**

  Give me the full profile on Peloton: coverage, sources, overlap.

  **Claude:**

  **Peloton**: Deep-dive (last 30 days):

  | Metric | Value |
  | - | - |
  | Coverage | 142/220 questions (64.5%) |
  | Share of Voice | 41% |
  | Avg position | 2.0 |

  **Top sources citing Peloton:**

  | Source | Mentions |
  | - | - |
  | techcrunch.com | 78 |
  | wired.com | 52 |
  | reddit.com | 45 |
  | cnet.com | 38 |

  **Overlap:** 18 shopping products, 5 local stores.

  Tech media accounts for several of the competitor's cited sources in this sample. Compare relevant fitness-specific sources and review sites before deciding whether outreach or content distribution is appropriate.
</Accordion>

### Prompt signals

<Accordion title="Which prompts should I attack vs defend?">
  **You:**

  Analyze my prompt signals.

  **Claude:**

  | Signal | Count |
  | - | - |
  | Attack (high opportunity) | 28 |
  | Defend (protect position) | 15 |
  | Monitor | 48 |
  | Ignore | 129 |

  **Highest attack-classification values:**

  | Prompt | Market Openness | Your SOV |
  | - | - | - |
  | "best home gym setup 2026" | 90% | 6% |
  | "quiet exercise equipment apartment" | 87% | 9% |
  | "fitness equipment small space" | 84% | 11% |

  **Highest defend-classification values:**

  | Prompt | Your SOV |
  | - | - |
  | "affordable rowing machine" | 65% |
  | "compact home gym equipment" | 58% |

  The tool classifies "best home gym setup 2026" as `ATTACK` with 90% market openness. Review answer context and positioning fit before selecting it for a content test.
</Accordion>


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