> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Intelligence

> Track competitors, compare head-to-head, investigate positioning, and find strategic opportunities.

## Understanding your competitive landscape

### Who are my competitors in AI?

<Accordion defaultOpen title="Which competitors appear in AI responses?">
  **You:**

  Who are my top competitors in AI search results?

  **Claude:**

  Top competitors for **NordFit** (ranked by mention frequency):

  | Rank | Competitor  | Mentions | Avg Position | Sentiment |
  | ---- | ----------- | -------- | ------------ | --------- |
  | 1    | Peloton     | 520      | 2.0          | 80        |
  | 2    | Mirror      | 345      | 2.6          | 76        |
  | 3    | **NordFit** | 312      | 2.3          | 78        |
  | 4    | Tonal       | 256      | 3.1          | 73        |
  | 5    | Hydrow      | 198      | 3.4          | 71        |

  You're #3 overall. Peloton leads with 67% more mentions. However, your sentiment (78) is competitive — AI describes your brand positively.
</Accordion>

### Head-to-head comparison

<Accordion title="Compare me directly against my top competitor">
  **You:**

  Compare me head-to-head against Peloton.

  **Claude:**

  **NordFit vs Peloton** (last 30 days):

  | Metric         | NordFit | Peloton | Winner  |
  | -------------- | ------- | ------- | ------- |
  | Mentions       | 312     | 520     | Peloton |
  | Avg Position   | 2.3     | 2.0     | Peloton |
  | Sentiment      | 78      | 80      | Peloton |
  | Share of Voice | 26%     | 41%     | Peloton |

  **Where you win:** Home gym equipment and budget fitness — on these topics, your mention rate is 48% vs their 22%.

  **Where you lose:** Connected fitness and live classes — Peloton captures 70% of these queries.

  **Strategic insight:** You compete on value and versatility. Leaning into "best home gym under \$2000" and "compact fitness equipment" angles would be more effective than chasing Peloton on premium connected fitness.
</Accordion>

### Deep-dive on a competitor

<Accordion title="Why are they ahead? What sources support them?">
  **You:**

  Give me the full profile on Peloton — coverage, sources, overlap.

  **Claude:**

  **Peloton** — Deep-dive (last 30 days):

  | Metric         | Value                     |
  | -------------- | ------------------------- |
  | Coverage       | 142/220 questions (64.5%) |
  | Share of Voice | 41%                       |
  | Avg position   | 2.0                       |

  **Top sources citing Peloton:**

  | Source         | Mentions |
  | -------------- | -------- |
  | techcrunch.com | 78       |
  | wired.com      | 52       |
  | reddit.com     | 45       |
  | cnet.com       | 38       |

  **Overlap:** 18 shopping products, 5 local stores.

  Their visibility is heavily supported by tech media (TechCrunch, Wired, CNET). Your strategy should focus on fitness-specific sources and review sites where they're less dominant.
</Accordion>

### Prompt signals

<Accordion title="Which prompts should I attack vs defend?">
  **You:**

  Analyze my prompt signals.

  **Claude:**

  | Signal                    | Count |
  | ------------------------- | ----- |
  | Attack (high opportunity) | 28    |
  | Defend (protect position) | 15    |
  | Monitor                   | 48    |
  | Ignore                    | 129   |

  **Top Attack Opportunities:**

  | Prompt                               | Market Openness | Your SOV |
  | ------------------------------------ | --------------- | -------- |
  | "best home gym setup 2026"           | 90%             | 6%       |
  | "quiet exercise equipment apartment" | 87%             | 9%       |
  | "fitness equipment small space"      | 84%             | 11%      |

  **Top Defend Priorities:**

  | Prompt                       | Your SOV |
  | ---------------------------- | -------- |
  | "affordable rowing machine"  | 65%      |
  | "compact home gym equipment" | 58%      |

  Attack "best home gym setup 2026" first — 90% open market, perfectly aligned with your positioning.
</Accordion>