> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect Looker Studio

> Connect Qwairy to Google Looker Studio and build reports from governed monitoring data

The Qwairy Looker Studio connector exposes purpose-specific monitoring data sources in Google Looker Studio. Use them to build reports, combine Qwairy data with other sources, and control how metrics are presented.

<iframe src="https://www.youtube.com/embed/tFiGUSuhR4Y" title="YouTube video player" frameborder="0" className="w-full aspect-video rounded-xl" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen />

***

## Requirements

* **Qwairy Business plan** or higher
* Active monitored brands with GEO data

## Connect the data source

<Steps>
  <Step title="Generate an API token">
    Go to **Team Management** → **Looker Studio** and click **New Token**.
  </Step>

  <Step title="Open Looker Studio">
    Navigate to [Looker Studio](https://lookerstudio.google.com/) and create a new report.
  </Step>

  <Step title="Add the Qwairy connector">
    Click **Add data** → Search for "Qwairy" → Select the Qwairy connector.

    <Tip>
      You can also use this direct link to add the connector: [Add Qwairy Connector →](https://lookerstudio.google.com/datasources/create?connectorId=AKfycbxBOrs7f6m7D_-dRbHbloFW09nNpHH9mhdhKIAIDm0cBrm4tZ83fqC9RGbjYqIjJqr-)
    </Tip>
  </Step>

  <Step title="Configure the connection">
    * Enter your API token
    * Select your brand
    * Choose a data source
  </Step>

  <Step title="Build the report">
    Drag and drop dimensions and metrics to create visualizations.
  </Step>
</Steps>

<img src="https://mintcdn.com/qwairy/rp-9bX3KCDSaM2sc/images/looker-token-config.png?fit=max&auto=format&n=rp-9bX3KCDSaM2sc&q=85&s=8219dc04851ce5f7da7d30ed9ba5f6ab" alt="Qwairy token fields in the Looker Studio connector" width="1567" height="264" data-path="images/looker-token-config.png" />

***

## Available data sources

Choose the data source that matches the grain and metric contract required by your report:

| Data source | Use for |
| - | - |
| [Prompt Performance](/looker-studio/sources/prompt-performance) | Comparing monitored prompts |
| [Performance Overview](/looker-studio/sources/performance-overview) | Executive dashboards, trend analysis |
| [Competitor Metrics](/looker-studio/sources/competitor-metrics) | Competitive analysis, market share |
| [Source Domains](/looker-studio/sources/source-domains) | Domain-level citation analysis |
| [Source URLs](/looker-studio/sources/source-urls) | Page-level citation tracking |
| [Source URLs by Topic](/looker-studio/sources/source-urls) | Page-level citations grouped by topic |
| [Source URLs by Tag](/looker-studio/sources/source-urls) | Page-level citations grouped by tag |
| [Tag Performance](/looker-studio/sources/tag-performance) | Category and topic grouping |
| [Keyword Performance](/looker-studio/sources/keyword-performance) | Topic-level analysis using the connector's current label |
| [Answer Details](/looker-studio/sources/answer-details) | Qualitative response analysis |
| [Shopping Insights](/looker-studio/sources/shopping-insights) | E-commerce product visibility |
| [Local Insights](/looker-studio/sources/local-insights) | Local business presence |
| [Search Insights](/looker-studio/sources/search-insights) | AI search behavior patterns |
| [Social Insights](/looker-studio/sources/social-insights) | Reddit, YouTube, social visibility |


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