> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Personas

> Define audience personas to provide context for AI-powered content generation.

Personas define your target audience profiles. They provide context when Qwairy generates content through Content Studio — ensuring the tone, depth, and focus match who you're writing for.

Navigate to **Workspace > Personas** to manage them.

## Personas Table

The table lists all personas with edit and delete actions on each row.

## Creating a Persona

Click **Add Persona** to open the persona builder. Define attributes such as:

* **Name** — A label for the persona (e.g., "Enterprise IT Buyer")
* **Description** — Background, goals, pain points, and decision criteria
* **Demographic details** — Role, industry, company size, experience level

## Editing a Persona

Click the edit icon to reopen the persona builder with pre-filled data. Update any field and save.

## Deleting a Persona

Click the delete icon and confirm. Content previously generated with this persona is not affected.

## How Personas Are Used

When you create content in **Act > Content Studio**, you can select a persona. The generated brief and article will be tailored to that audience — adjusting language complexity, use-case examples, and value propositions accordingly.