> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Referrer Analytics

> Track human traffic from AI platforms

## Overview

Referrer Analytics tracks human visitors who click through to your website from AI platform responses.

<Info>
  Requires an analytics integration: [Google Analytics 4](/documentation/measure/integrations/google-analytics), [Piwik PRO](/documentation/measure/integrations/piwik-pro), [Matomo](/documentation/measure/integrations/matomo), [Piano Analytics](/documentation/measure/integrations/piano-analytics), [Amplitude](/documentation/measure/integrations/amplitude), or [Adobe Analytics](/documentation/measure/integrations/adobe-analytics).
</Info>

## KPIs

| Metric            | Description                    |
| ----------------- | ------------------------------ |
| **AI Sessions**   | Total visits from AI platforms |
| **Avg Duration**  | Time spent on site             |
| **Bounce Rate**   | Single page visits percentage  |
| **Pages/Session** | Average pages viewed per visit |

Each KPI shows a trend indicator comparing to the previous period.

## Tracked Platforms

| Platform         | Description                  |
| ---------------- | ---------------------------- |
| **ChatGPT**      | OpenAI's conversational AI   |
| **Claude**       | Anthropic's AI assistant     |
| **Perplexity**   | AI-powered search engine     |
| **Gemini**       | Google's AI platform         |
| **Copilot**      | Microsoft's AI assistant     |
| **You.com**      | AI-powered search assistant  |
| **Poe**          | Quora's AI chat platform     |
| **Character.AI** | Conversational AI characters |

## Charts

### AI Traffic Distribution

Pie chart showing AI traffic vs other traffic sources with percentage breakdown.

### AI Platform Distribution

Pie chart showing breakdown by AI platform with logo, percentage, and visit count. Shows top platforms with "View all" dialog for complete list.

### AI Traffic Trends

Stacked bar chart showing daily sessions by platform over time.

## Source Performance

Table showing metrics per traffic source:

| Column          | Description              |
| --------------- | ------------------------ |
| **Source**      | Platform name with logo  |
| **Sessions**    | Total visits             |
| **Pages**       | Total page views         |
| **Duration**    | Average session duration |
| **Bounce**      | Bounce rate percentage   |
| **Pages/Sess.** | Pages per session        |

Sortable by all columns.

## Landing Pages

Table showing top entry pages from AI traffic:

| Column       | Description                                   |
| ------------ | --------------------------------------------- |
| **Page**     | URL path with external link                   |
| **Sessions** | Total visits                                  |
| **Sources**  | Platform badges showing which AI sent traffic |
| **Bounce**   | Bounce rate percentage                        |
| **Duration** | Average time on page                          |

Sortable by all columns. Paginated (10 per page).

## Connecting a Provider

Referrer Analytics is powered by your connected analytics provider. See [Analytics Integrations](/documentation/measure/integrations/overview) to connect GA4, Piwik PRO, Matomo, Piano Analytics, Amplitude, or Adobe Analytics.

## Date Ranges

| Range             | Description     |
| ----------------- | --------------- |
| Last 24 hours     | Recent activity |
| Last 7 days       | Weekly view     |
| Last 30 days      | Default         |
| Last 60 days      | Extended        |
| Last 90 days      | Quarterly       |
| All time (1 year) | Admin only      |

## States

### Not Connected

Shows a card prompting to connect an analytics provider with explanation of benefits.

### No Data

If connected but no AI referrer traffic detected in the period, shows an explanatory message.

## Also available via MCP

This data is also queryable through the Qwairy MCP server — the [`get_referrer_analytics`](/mcp/tools/measure) tool returns the same figures for use in Claude, Cursor, or any MCP-compatible assistant. Requires the `read:measure` scope.

## Related use cases

* [Is AI visibility actually driving traffic to my website?](/use-cases/impact/is-ai-driving-traffic)
* [How much traffic am I getting from each AI platform?](/use-cases/impact/traffic-from-each-ai-platform)