> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Compare

> Benchmark your brand against competitors across metrics, providers, topics, funnel stages, and more — with positioning maps, overlap analysis, and trend charts.

The **Compare** page lets you run head-to-head comparisons between your brand and up to 10 competitors. It combines tables, scatter plots, heatmaps, and trend charts to answer one question: where exactly are you winning and losing?

Navigate to **Cockpit > Compare** in the left navigation menu.

## Getting Started

Select competitors using the multi-select dropdown at the top. Your brand is always included. Qwairy auto-populates your favorited competitors on first load.

<Info>
  You need at least 2 brands selected (your brand + 1 competitor) for the comparison views to appear.
</Info>

## Compare Views

The Compare tab contains 5 complementary views:

***

### 1. Metrics Table

A side-by-side table comparing all selected brands on 10 metrics:

| Metric               | Description                                                |
| -------------------- | ---------------------------------------------------------- |
| **Mention Rate**     | % of AI responses mentioning the brand                     |
| **Citation Rate**    | % of responses citing the brand as a source                |
| **Share of Voice**   | Brand mentions ÷ all brand mentions (yours + competitors') |
| **Total Mentions**   | Absolute mention count                                     |
| **Coverage**         | % of prompts where the brand appears                       |
| **Avg Position**     | Average ranking in AI response lists (lower = better)      |
| **Avg Sentiment**    | Tone of mentions (0–100)                                   |
| **Source Citations** | Total source citation count                                |
| **Source Pages**     | Number of distinct pages cited                             |
| **Providers**        | Number of AI providers mentioning the brand                |

The best value per metric is highlighted in green, the worst in red. Trend arrows show the change vs. the previous period.

***

### 2. Positioning Map

A scatter plot that maps competitors on any two metrics you choose (via dropdowns for X and Y axes).

* Each competitor is plotted as a logo dot
* Dot colors indicate relationship: green (your brand), orange (direct competitor), blue (indirect), gray (other)
* Quadrants help you read the map: top-right = leaders, bottom-left = low profile
* Hover for detailed tooltips, click to toggle visibility

**Common axis combinations:**

* Mention Rate × Sentiment — who's visible AND well-perceived?
* Share of Voice × Citation Rate — who's dominant AND authoritative?
* Coverage × Avg Position — who's everywhere AND ranked high?

***

### 3. Overlap Matrix

A heatmap showing the overlap percentage between every pair of competitors — i.e., how often they both appear in the same AI responses.

| Overlap % | Meaning                                            |
| --------- | -------------------------------------------------- |
| 75–100%   | High co-occurrence — direct rivals in AI responses |
| 50–74%    | Moderate overlap                                   |
| 15–49%    | Low overlap — different niches                     |
| 0–14%     | Minimal — rarely mentioned together                |

This reveals which competitors AI models consider your closest substitutes.

***

### 4. Evolution Chart

A multi-line time-series chart tracking any selected metric over time for all competitors. Use the metric dropdown to switch between:

* Mentions
* Share of Voice (%)
* Coverage (%)
* Position (reversed Y-axis — lower position = higher on chart)
* Sentiment

Toggle individual competitors on/off using the eye icons. Weekly data points.

***

### 5. Breakdown Tables

Multi-tab breakdown showing competitor metrics sliced by:

| Tab             | Rows show                      | Use case                      |
| --------------- | ------------------------------ | ----------------------------- |
| **By Provider** | Performance per AI provider    | Find provider-specific gaps   |
| **By Topic**    | Performance per topic          | Identify topic ownership      |
| **By Tag**      | Performance per tag            | Segment-level benchmarking    |
| **By Funnel**   | TOFU / MOFU / BOFU performance | Funnel-stage competitive gaps |

Each table uses heatmap coloring to highlight the leader per row. Click any row to drill into the detail page.

<Info>
  Breakdown tabs are hidden when a single filter is active for that dimension (e.g., the "By Topic" tab hides if you have exactly 1 topic selected).
</Info>

## Filters

The Compare tab respects global filters:

| Filter        | Effect                                 |
| ------------- | -------------------------------------- |
| **Providers** | Scope comparison to selected AI models |
| **Topics**    | Scope to selected topics               |
| **Tags**      | Scope to selected tags                 |
| **Period**    | Change the time range                  |

## Export & Sharing

* **Export PNG** buttons are available on the Metrics Table and Positioning Map
* Create a **Shared Link** of type "Competitors" from the share menu to give stakeholders a read-only comparison view

## Related use cases

* [Who are my biggest competitors in AI search results?](/use-cases/competitors/who-are-my-biggest-competitors)
* [Which competitors outperform me on specific AI providers?](/use-cases/competitors/competitors-outperform-me-by-provider)
* [Where do my brand and a specific competitor overlap in AI recommendations?](/use-cases/competitors/brand-and-competitor-overlap)