> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qwairy.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Pitch Audits

> Create pre-sales AI visibility audits for prospects before onboarding them into a full workspace.

Pitch Audits are a **pre-sales** workflow for agencies. They help you qualify prospects, prepare sales conversations, and show AI visibility opportunities before creating a full client workspace.

Enter a prospect domain, choose the market and AI engines, review the generated buyer prompts, then launch the audit and share the report.

Use Pitch Audits when you need to:

* show a prospect how AI assistants answer buyer questions in their category
* compare the prospect against competitors detected in those answers
* surface cited sources, content gaps, and available-to-buy opportunities
* share a sales-ready report before a full client onboarding

<Note>
  Pitch Audits are available to agency teams.
</Note>

## Create a Pitch Audit

<Steps>
  <Step title="Open Pitch Audits">
    In Qwairy, go to **Pitch Audits**.
  </Step>

  <Step title="Enter the prospect domain">
    Add the prospect website and choose the country for the audit. Country selection controls which AI engines are available.
  </Step>

  <Step title="Adjust audit settings">
    Choose how many prompts to generate and which AI engines to run. The default engines are **ChatGPT**, **Gemini**, and **Copilot**. Depending on country availability, you can also select **Perplexity**, **AI Mode**, and **Grok**.
  </Step>

  <Step title="Review prompts">
    Qwairy generates buyer prompts for the selected market. Review, edit, add, or remove prompts before launching answer generation.
  </Step>

  <Step title="Launch answer generation">
    Confirm the prompts to spend credits and collect AI answers. You can also enable automatic launch after prompt review when creating the audit.
  </Step>
</Steps>

## Credits

Credits are charged only when AI answers are generated. Prompt preparation and prompt review do not spend response credits.

For Pitch Audits, each selected AI engine costs **1 credit per prompt**.

```
prompt count x selected engines = required credits
```

For example, a 20-prompt audit across the three default engines costs:

```
20 x 3 = 60 credits
```

## What the Report Includes

Pitch Audit reports are built for pre-sales conversations. A completed report includes:

* an AI visibility score for the audited brand
* the underlying prompts and answer evidence
* cited source domains and source URLs
* available-to-buy opportunities when sources can be targeted
* Social, Shopping, Local, and Ads/Sponsored insights when detected
* multi-competitor reports when competitors are found
* public sharing options for client-facing delivery

<Info>
  Pitch Audit reports are snapshots. AI assistants can answer differently over time, so create a new audit when you want a fresh market read.
</Info>

## Share the Report

Open the completed report and copy its public link to share it with a prospect or client. Public reports include the same report improvements as the dashboard report, including the detected insight sections when available.

If your team uses white-label features, shared reports follow your agency branding settings.

## Related

* [Agency Guide](/agencies/agency-guide): set up clients, access, and reporting
* [Shared Links](/documentation/workspace/shared-links): share dashboard views without requiring a login
* [Providers & Credits](/documentation/get-started/credits): credit costs for monitoring and model usage